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Jabra Music Player - IFA 2015

Another fantastic year for Whiteroom and #Jabra at #IFA 2015. A brilliant example of how effective MyPlayer can be at an exhibition.

Working closely with the Jabra team, we enhanced the space with bold videos to engage passers-by.

MyPlayer then connects via Bluetooth to their award-winning ‘Pulse’ sports audio products, to allow customers to stream music while browsing the product’s KSPs.

Data capture

Shoppers were able to enter a competition to win a Jabra product via the display by entering their email address.

“With great storytelling and product flow, space was attractive, bold and inviting - exactly the impression we needed to achieve at Europe’s largest technology show when launching a new product”
Jabra European Marketing Director

Key features

  • Data capture through a competition  - ‘Win a speaker’

  • Product info, video and imagery.

  • Custom Jabra music player to showcase their products. Control volume from the display.

  • Music auto-stops after each use.


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