Another fantastic year for Whiteroom and #Jabra at #IFA 2015. A brilliant example of how effective MyPlayer can be at an exhibition.
Working closely with the Jabra team, we enhanced the space with bold videos to engage passers-by.
MyPlayer then connects via Bluetooth to their award-winning ‘Pulse’ sports audio products, to allow customers to stream music while browsing the product’s KSPs.
Data capture
Shoppers were able to enter a competition to win a Jabra product via the display by entering their email address.
“With great storytelling and product flow, space was attractive, bold and inviting - exactly the impression we needed to achieve at Europe’s largest technology show when launching a new product”
Jabra European Marketing Director
Key features
Data capture through a competition - ‘Win a speaker’
Product info, video and imagery.
Custom Jabra music player to showcase their products. Control volume from the display.
Music auto-stops after each use.