Marketing Director / Head of Marketing (Global Retail Technology) - MyPlayer Ltd London

About MyPlayer: Proven Product, Ready for Global Visibility

MyPlayer is a global retail technology company with a proven track record of delivering high-impact digital experiences for major brands and retailers worldwide (including Amazon, LG, Square, and Currys). Our platform transforms passive in-store displays into active selling tools, offering solutions like interactive kiosks, dynamic QR codes, digital signage, and AI-powered product selectors.
 

We have established a cutting-edge product and secured key lighthouse customers. Now, we are looking for a visionary, hands-on, data-driven Marketing Director to define our voice, build our brand awareness, and create the scalable marketing engine required to turbocharge global commercial growth.

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The Opportunity: Define the Narrative and Build the Engine

This is a seminal opportunity for an entrepreneurial leader to own the entire marketing function. You will not be managing an existing team or budget; you will be the single architect responsible for defining the market narrative, building the scalable marketing infrastructure, and delivering the lead pipeline necessary for global expansion.
 

We are looking for someone with significant experience in a high-growth, smaller company who can define the strategy, prove the channels through data, and personally execute the initial campaigns that will elevate MyPlayer from a proven solution to an industry leader.

Key Responsibilities

Strategy & Brand Leadership:

• Define the Narrative: Own and articulate MyPlayer's value proposition and market positioning. Craft compelling stories and content that clearly demonstrate the proven ROI of our interactive retail solutions for brands and retailers.

• Build the Brand: Elevate MyPlayer's global brand awareness and authority within the RetailTech, MarTech, and POP/POS industry through thought leadership and industry engagement.

• Full Marketing Stack Ownership: Design and execute a cohesive marketing strategy that spans product marketing, content generation, digital demand generation, and sales enablement.

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Demand Generation & Hands-On Execution:

• Pipeline Accountability: Establish and manage a predictable, scalable demand generation engine (inbound and outbound) to consistently feed the sales team with high-quality, qualified leads.

• Self-Sufficient Digital Execution: Directly manage and execute campaigns across all digital channels, including technical SEO/SEM, paid social, and email marketing. Agency management is not a part of this role; you must be the executor.

• Data-Driven Optimization: Implement marketing analytics and reporting to continuously monitor performance, measure the logical ROI of every initiative, and refine strategies based on clear, verifiable data.

• Content Creation: Personally create high-quality, targeted content (case studies, white papers, blog posts, videos) that supports the entire sales funnel, leveraging our existing customer successes.

• Product Marketing: Collaborate with Product and Delivery teams to create compelling sales collateral and product launch materials that simplify complex technology for a commercial audience.

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Required Skills & Experience

• 5+ years of progressive experience in B2B marketing, with proven experience building the marketing function from the ground up, ideally in a SaaS, hardware, or blended solution model.

• Essential: Significant experience in a smaller company, start-up, or scale-up environment, where a hands-on, execution-focused approach was necessary for all marketing activities.

• Technical Proficiency is a Must: Expert, verifiable ability to personally use digital marketing tools, including:
  Google Analytics / Other Web Analytics Platforms
  Technical SEO Tools (e.g., Ahrefs, SEMrush)
  Ad Platforms (Google Ads, LinkedIn Ads, etc.)
  Marketing Automation / CRM Systems (e.g., HubSpot)

• Data-Led Decision Maker: Proven ability to build dashboards, analyse marketing performance metrics, and use that data to drive logical and profitable marketing investment decisions.

• Domain Expertise: Deep knowledge of the Retail Technology (RetailTech), Digital Signage, MarTech, or Point-of-Purchase industry.​​

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Why Join MyPlayer?

• Unrivaled Autonomy: The opportunity to truly own and shape the market perception and commercial engine of a globally proven company.

• High-Impact Role: Your work will directly define the brand narrative and fuel the company’s hyper-growth phase.

• Innovative Product: Work with cutting-edge interactive technology that is transforming how major brands engage with customers in physical retail.

• Competitive Compensation: Attractive compensation package and potential for stock options.

If you are a strategic thinker, a logical problem-solver, and a hands-on digital executor ready to build a marketing function from the ground up, we want to hear from you.

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