#TomTom and MyPlayer continue their successful partnership by utilising MyPlayer to create a dynamic in-store solution designed to present and demonstrate the TomTom range of sports watches.
MyPlayer designed a unique and engaging interactive experience that made use of both a touchscreen tablet and push-button technology.
Customers are presented with the product line and a corresponding button on each product. Once pushed, the tablet comes to life with a display experience specifically designed for that watch type.
This allows TomTom customers to become fully acquainted with the key features of each watch.