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TomTom Sports - European Rollout

#TomTom and MyPlayer continue their successful partnership by utilising MyPlayer to create a dynamic in-store solution designed to present and demonstrate the TomTom range of sports watches.




MyPlayer designed a unique and engaging interactive experience that made use of both a touchscreen tablet and push-button technology.

Customers are presented with the product line and a corresponding button on each product. Once pushed, the tablet comes to life with a display experience specifically designed for that watch type.  


This allows TomTom customers to become fully acquainted with the key features of each watch.


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