Yamaha - MusicCast

#Yamaha recently introduced MyPlayer Connected into their retail marketing activity to solve the challenge of demonstrating their range of MusicCast multi-room speakers in retail.



MyPlayer worked with Yamaha to create a dynamic selection of content to showcase the product line. Customers can navigate the easy to use UI displayed on the TV to select the media and speaker they wish to demo.

4G connectivity allows Yamaha to have complete visibility over the performance of their rollout and installed display. Analytics capture every customer journey, and content can easily be updated remotely via the cloud.


Features

  • Auto control speakers: Turn on, correct source mode, control volume

  • Play Movie clips

  • Play promotions on the TV

  • Remotely monitor and update media

  • Collect customer journey analytics in real time

  • Data with inbuilt 4G Sim      



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